First, we listen.
We learn about your goals, responsibilities, budget, health, existing coverage, and the people or business interests you want to protect.
About Shale Insurance
Independent insurance.
Better choices. Better value.
Insurance is too important—and often too expensive—to consider only one company.
About Shale Insurance
We shop the market with your needs in mind.
Shale Insurance is an independent insurance agency helping individuals, families, and businesses compare suitable options from multiple insurance carriers.
We shop for competitive pricing while carefully considering coverage, benefits, underwriting, policy features, and long-term value.
Our goal is simple: help you secure the protection you need at the lowest reasonable price available for suitable coverage.
Why Shale exists
One company is not the whole market.
Too often, people know the name of one insurance company and assume its policy is their only practical choice. They may accept a price or benefit structure without seeing how it compares with other available options.
Many insurance agents primarily represent one company. They can explain that company’s products, but those products may not offer the best combination of price and coverage for every client.
Shale was founded on a different idea: people should have the opportunity to compare. We learn what you need and then review suitable options available through the carriers we represent.
Sometimes the lowest-priced option is the right choice. Sometimes paying a little more provides an important benefit or stronger protection. We explain the differences clearly so you can decide what offers the best value for you.
Experience behind our approach
Independent service backed by more than 30 years of family insurance experience.
Shale Insurance is a newer independent agency, but we did not build our approach alone.
Our agency draws on more than 30 years of experience within our family’s insurance practice. Experienced family insurance professionals continue to advise us, share their knowledge, and assist when we evaluate cases that benefit from deeper experience or an additional perspective.
That support gives Shale access to practical knowledge developed across decades of working with insurance carriers, products, underwriting situations, and client needs.
It has also taught us an important lesson: a well-known company name does not automatically mean that its policy provides the best value for every person.
The right recommendation depends on the client, the purpose of the coverage, the policy details, the insurer’s underwriting, and the price. We bring that perspective to every case while providing the personal attention and broad comparison of an independent agency.
We shop.
You choose.
Independent by design
We work for the client—not for one insurance company.
Being independent allows us to consider options from different insurance carriers rather than beginning every conversation with one predetermined product.
We do not believe in recommending a policy simply because it carries the most familiar brand name. We look at what you are actually receiving for your premium.
We help you consider whether the coverage is suitable, whether important benefits or limitations need attention, whether another insurer may offer comparable or stronger protection for less, and what the long-term costs and tradeoffs may be.
We explain the answers in plain language and help you make an informed decision without unnecessary pressure.
Ask us to compare your options →How we help
Listen. Compare. Choose.
Then, we compare.
We review suitable options available to us and identify meaningful differences in price, coverage, benefits, underwriting, and policy features.
Finally, you choose.
We explain our recommendation and why we believe it offers strong value. The final decision is always yours.
The lowest-priced policy is not always the best fit. Product availability, pricing, eligibility, and underwriting vary. Our role is to help you pursue strong overall value based on your needs.
What we offer
Protection for individuals, families, and businesses.
Individuals & Families
Health insurance, Marketplace guidance, life insurance, disability insurance, Medicare guidance, long-term care insurance, and annuities.
Explore personal solutions →Group & Business Solutions
Employee benefits, group life, health and disability insurance, and business-protection strategies.
Explore group and business solutions →Not every carrier or product is available in every state or for every applicant. Eligibility, pricing, benefits, networks, and approval are determined by the applicable insurance carrier.
Our promise
We will look for value—not simply sell a name.
We cannot promise that one company will always be the least expensive, and we cannot guarantee an insurer’s approval or final rate. What we can promise is that we will take price seriously.
Client first
Your needs guide the conversation—not one carrier or one product.
Competitive pricing
We try to find the lowest competitive price available for coverage that appropriately addresses your needs.
Clear tradeoffs
We explain when a less expensive policy removes an important benefit or contains a meaningful limitation.
Informed decisions
You should understand what you are buying, what it costs, and why it is being recommended.
That is the Shale approach: more choices, honest comparisons, competitive pricing, and coverage that makes sense.
LET US SHOP THE OPTIONS WITH YOU